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Promoting good behavior online

Portraits of Janis Whitlock, Natalie Bazarova, and Drew Margolin

Janis Whitlock, Natalie Bazarova, and Drew Margolin

BCTR research scientist Janis Whitlock is joining a new collaborative project at Cornell’s Institute for Social Sciences that will look at how technology influences pro-social and anti-social behaviors, and how to promote good behavior online.

The project is named “Pro-Social Behaviors in the Digital Age” and co-led by Natalie Bazarova and Drew Margolin, faculty members in Cornell’s Department of Communication. The central idea is to develop new information about the best ways to reduce negative interactions and promote positive interactions on social media platforms.

“Most of us are well aware of the way virtual social spaces can quickly become forums for base human exchange,” Whitlock said. “Understanding why this happens and, most importantly, how we might intervene as bystanders, developers, or policy makers is one of our primary goals with this project. We want to be part of the larger conversation about how to replace the worst of us with the best of us in online gathering places.”

The project team – which also includes Vanessa Bohns, associate professor of organizational behavior and Renѐ Kizilcec, assistant professor of information science – will focus their research on four areas:

  • preventing the spread of fake news,
  • preventing cyberbullying,
  • promoting online support for mental distress, and
  • promoting online support for people in educational settings.

The project will receive funding from the Institute for Social Science for three academic years. In the second year, project team members including Whitlock will spend half of their working hours “in residence” at the institute to promote interdisciplinary collaboration. During the third year, they hope to publish work from the project and secure funding from an external source to keep the project going.

Whitlock brings nearly two decades of research experience on youth mental health. For this project, she will focus on online exchange related to mental health distress and well-being, as well as collaborating with project team members on their focus areas..